In the kitchen and bath remodeling industry, happy clients are your best marketing tool. A satisfied customer can become a long-term advocate who brings referrals, leaves glowing reviews, and promotes your business through word-of-mouth. Building these relationships takes effort, but the rewards are well worth it.

Here’s how to turn satisfied clients into enthusiastic advocates for your brand.

1. Deliver Exceptional Service

Advocacy starts with a great experience. Ensure every client interaction reflects professionalism, transparency, and attention to detail.

Key Practices:

Communicate regularly and keep clients informed during the project.

Handle issues promptly and with empathy.

Go the extra mile—small gestures like a personalized thank-you note can leave a lasting impression.

A memorable experience sets the foundation for long-term loyalty.

2. Stay Connected After the Project

Don’t let the relationship end when the remodel is complete. Staying in touch keeps you top of mind for future referrals or repeat work. You can also ask your client to act as a reference!

How to Stay Connected:

• Send a follow-up message a few months after completion to check in.

• Share helpful tips, like maintenance advice or design trends, via email or social media.

• Include past clients in your holiday greetings or promotional campaigns.

This ongoing connection reinforces the positive experience they had with your business.

3. Encourage Referrals

Happy clients are often willing to recommend you, especially if you make it easy for them.

Tips for Generating Referrals:

• Create a referral program that rewards clients for sending new business your way.

• Ask for referrals at natural touchpoints, such as when they express satisfaction with your work.

• Provide them with business cards or a shareable link they can pass on to friends and family.

For example: “We’re so glad you’re happy with your new kitchen! If you know anyone else planning a remodel, we’d appreciate your referral.”

4. Showcase Their Project

Featuring a client’s project in your portfolio, on social media, or in marketing materials makes them feel valued and proud of their contribution to your success.

How to Feature Clients:

• Share before-and-after photos on your website or social channels.

• Write a brief case study highlighting their project and the challenges you overcame.

• Tag them in posts (with permission) to encourage sharing within their network.

5. Ask for Feedback and Reviews

Inviting feedback shows that you care about their opinion and are committed to continuous improvement.

Ways to Gather Feedback:

• Ask for reviews on platforms like Google or Yelp to boost your credibility.

• Send a short survey to learn more about their experience and how you can improve.

• Thank clients for their input, even if it’s constructive criticism, and use it to refine your process.

Happy clients who feel valued and connected are more likely to advocate for your business. By delivering exceptional service, staying in touch, encouraging referrals, and showcasing their projects, you can turn satisfied customers into long-term advocates who support your business growth.