When you follow up can be just as important as what you say. Timely follow-ups show professionalism, keep leads engaged, and increase your chances of closing the deal. Here’s how to time your follow-ups for maximum impact.

1. The Initial Follow-Up: 1-2 Days After the Proposal

Don’t let your proposal sit too long without acknowledgment. A quick follow-up shows you’re proactive and available to answer any questions.

Example:

"Hi [Client Name], I wanted to check in to see if you had a chance to review the proposal and if there’s anything you’d like to discuss."

2. A Friendly Nudge: 5-7 Days Later

If you haven’t heard back, send a reminder. This keeps the conversation alive without feeling pushy.

Tip: Add value to this follow-up by sharing a relevant testimonial or design idea that fits their project.

3. Consistent Follow-Ups: Every 2 Weeks

For leads that need more time, a follow-up every two weeks strikes a balance between persistence and patience. Use these touchpoints to highlight availability or share updates on trends or project ideas.

4. Timing Around Client Milestones

Align follow-ups with important client milestones, such as a planned start date or key decision deadline.

Example:

"I know you were hoping to start this project in [month]. Let’s connect soon to finalize details and secure your timeline."

The right follow-up timing keeps your business top of mind without overwhelming potential clients. By following up promptly, consistently, and strategically, you can build trust, keep leads engaged, and close more deals.